DIGITAL DESIGN PROJEKTS​

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Prizbee & Learn2Play AB

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Head of Design (UX/UI) - Present

 

 

As the Lead UX/UI Designer at Prizbee, I was responsible for shaping the design strategy of a platform that blended

gaming with education. The platform allowed parents to purchase in-game assets for their children, which could only be

unlocked by completing educational challenges. My focus was on crafting engaging and intuitive experiences for both kids

and parents, ensuring a seamless, user-friendly, and accessible journey.

 

I conducted user research, workshops and testing to refine user flows, improve engagement and optimize conversions.

Using Figma, I developed wireframes, prototypes, and high-fidelity designs while maintaining a consistent visual

identity and accessibility standards. I also collaborated closely with developers to ensure smooth implementation.

 

My work resulted in a significant increase in engagement, improved user flows that led to higher conversion rates,

and the creation of responsive, intuitive design solutions. Additionally, I contributed to establishing and evolving

design guidelines, a robust design system, typography, color schemes, and a scalable component library.

 

 

Tools

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Figma, Adobe Creative Suite, Design Thinking, Prototyping, User Testing, Double Diamond,

Affinity Diagramming, Google Analytics, Personas, Jira, Slack​

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Fortum AB

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UX/UI Designer (2023 - 2024)

 

 

As a UX/UI Designer at Fortum AB, I was responsible for developing a workspace booking system designed to provide a

seamless and intuitive digital experience while aligning with Fortum’s sustainability values. The goal was to create an

efficient, user-friendly solution for booking and managing office spaces with a strong green and sustainable profile.

 

I designed and refined UI/UX solutions, focusing on intuitive user flows and accessibility. Using Figma, Sketch, and Adobe XD,

I created wireframes, prototypes, and interaction flows, ensuring the system reflected Fortum’s brand identity. I conducted user testing and analysis to improve usability and worked closely with developers to ensure a seamless implementation of the design.

 

The result was a modern, accessible booking system that streamlined workspace management while reinforcing

Fortum’s commitment to renewable energy and sustainability through thoughtful design choices.

 

 

Tools

Figma, Sketch, Adobe XD, User Flows, Prototyping,

WCAG, Accessibility Standards

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Soul Strong

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UX/UI Designer (2023)

 

 

As a UX/UI Designer for Soul Strong, a digital UX/UI project focusing on children’s well-being, I developed an app that encourages

outdoor activity, physical movement, and learning about nature to promote both physical and mental health. The goal was to create

a user-friendly interface that respected children’s autonomy while also providing parents with a sense of security.

 

I led the concept development, conducted user research and interviews to identify insights, and designed intuitive UX flows and

interaction models. Using wireframing, prototyping, and developing Hi-Fi mockups, I created an engaging and seamless experience.

 

The project received positive feedback from user testing, with both children and parents finding the app engaging and easy to use.

It also raised awareness about sedentary behavior and its impact on health, promoting gamified outdoor activities.

The solution showed potential for scalability and can be adapted for different age groups and use cases, successfully

integrating learning and movement to enhance children’s well-being.

 

 

Tools

Figma, Slack, Team Contract, Alignment Map, Research Plan, Journey Map, Insight Statements, Intervjuer,

Affinity Mapping, Stakeholder Map, Flow Chart, Wireframing, Prototyping, Lo-Fi & Hi-Fi Mockup

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HAHA Designstudio

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UX/UI Designer (2023)

 

 

As a UX/UI Designer at HAHA Designstudio, a creative agency specializing in physical product design, branding, and digital

interactions, I worked on both in-house and client projects, designing functional and visually appealing digital solutions.

 

I developed UX/UI designs for web and mobile platforms, creating wireframes, prototypes, and interaction flows. I designed visual interfaces aligned with clients' brand identities, analyzed user behaviors, and conducted user tests to optimize the experience. Additionally, I collaborated closely agilt with developers and other designers to ensure smooth design implementation.

 

My work led to improved user flows, increasing conversion rates, and I created responsive designs that enhanced the experience

across both mobile, desktop and web. I also contributed to the development of design guidelines and a component library.

 

 

Tools

Figma, Sketch, Adobe Creative Suite, Design Systems, User Research,

Double Diamond, Accessibility Standards

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ADDA AB

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UX/UI Designer (2022 - 2023)

 

 

As a UX/UI Designer at ADDA AB, I was responsible for designing and optimizing an AI-powered chatbot that functioned

through both voice and text. The focus was on creating an inclusive and accessible user experience, ensuring usability for

individuals with visual, mobility and hearing impairments.

 

I developed intuitive UI/UX solutions, implemented responsive and accessibility-compliant designs, and collaborated

closely with AI developers for seamless integration. Using Figma, Sketch, and A/B testing, I refined the chatbot’s

usability and interaction flows.

 

The result was an innovative, future-proof AI solution that expanded accessibility and enhanced user engagement.

 

 

Tools

Figma, Sketch, Adobe Creative Suite, Conversational UX,

Accessibility Standards, A/B-testing

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SKILLS

 

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UX/UI Design

 

Product Design

 

Service Design

 

Interaction Design

 

Design Thinking & Problem-Solving

 

User Research & Testing

 

Wireframing & Prototyping

 

Agile & Cross-Functional Teamwork

 

Adobe Creative Suite

 

Figma

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